Awards

Changing Targets Media™ Honored with a Pollie Award

On March 29, 2009, Changing Targets Media™ was honored by the Association of Political Consultants and Public Affairs Professionals (AAPC) with the Pollie Award for Best Use of New Technology in a Ballot Measure campaign.  The award was for our groundbreaking media targeting analysis for the 2008 Defend Oregon ballot measure campaigns.  We share the recognition with The New Media Firm, who developed and implemented a media strategy for Defend Oregon using our analysis, and with MSHC Partners, who constructed the microtargeting scores used in the media targeting analysis.

Defend Oregon was an impressive coalition of community groups fighting for a progressive outcome on nine tough ballot initiatives in Oregon.  Changing Targets Media™ used MSHC Partners' microtargeting scores to determine which television networks and programs would provide the highest proportion of likely persuadable voters on each of the initiatives in the most cost-effective way.  The New Media Firm worked closely with us to select the optimum media buys based on the persuadability of television audiences on each measure.

We thank our colleagues at the AAPC for recognizing Changing Targets Media's™ important contribution to the field of political technology and communication.