CTM in the Press

Amy Gershkoff in "The Hill"
A memo by Amy Gershkoff to Democratic campaign managers appeared in the June 9 edition of "The Hill."  Check it out here.
 
Changing Targets Media featured on Politics Daily
Changing Targets Media™ was featured in a Politics Daily story on the Bill Halter campaign's use of microtargeting on March 29, 2010.  Click here to read the article.
 
Changing Targets Media joins Bill Halter for Senate campaign
Changing Targets Media has joined the Bill Halter for Senate campaign.  Our unique media targeting analysis will provide the Halter campaign with a critical advantage by identifying media buys that are targeted, efficient, and effective.  To read the full press release, click here.
 
Article by Amy Gershkoff Published in DMAW "Marketing Advents"
Amy Gershkoff recently wrote an article for the Direct Marketing Association of Washington's "Marketing AdVents" publication.  Her article, "Next Up for Television: Competing on Analytics" appeared as part of the DMAW's "The Year Ahead" series, which highlights marketing trends to watch for in 2010.  According to Gershkoff, 2010 will be the year that "television will finally board the analytics train," with television advertisers beginning to use analytic tools to target ads and measure their effectiveness.  
 
Click here to read the full article.
 
To learn more about the Direct Marketing Association of Washington, click here.  
 
Column by Amy Gershkoff in San Francisco Chronicle
A column by Amy Gershkoff and Celinda Lake, "How to reach the decision-makers - women," was published in the San Francisco Chronicle on Sunday, December 6, 2009.  Click here to read the article.
 
Amy Gershkoff Article Published on Huffington Post
November 19's Huffington Post features an article co-written by Changing Targets Media™'s Managing Partner Amy Gershkoff and Democratic pollster Celinda Lake about the challenges facing political campaigns who are trying to reach working women.
 
Read the full article "Communicating with 'A Woman's Nation'".
 
Changing Targets Media Featured in The Washington Post
On August 24, 2009, The Washington Post featured Changing Targets MediaTM as one of the nation's most exciting emerging companies.
 
Click here to read the full article ("A Political Junkie's Foray Into the Ad Wars").
 
The feature story on Changing Targets MediaTM by Tom Heath, Business section columnist, underscored the groundbreaking nature of our media targeting work and talked about the impact we're having on advertising campaigns across the country.
 
"Let's say you are running for Congress and you are looking for "persuadable voters" who might be open to your pitch.  Instead of paying a lot of money to buy advertising time on "Face the Nation" or "Meet the Press" in hopes of reaching those voters, [Changing Targets MediaTM] finds the less expensive shows these viewers are watching and reaches them there."
 
Heath discussed how Changing Targets MediaTM helps campaigns find the television programs that reach their target audience most efficiently, saving clients money and helping campaigns be more effective.
 
"[The] secret sauce is a patent-pending software...called Precision Buy, which finds broadcast and cable programs that reach the highest number of persuadable voters at a cost much lower than traditional television spending."
 
Changing Targets Media Highlighted on NDN Blog
Dan Boscov-Ellen at NDN highlighted Changing Targets Media'sTM innovations in media targeting on the NDN blog. Click here to view the blog post.