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Political Campaigns • Advocacy • Public Affairs • Corporations
Prominent Democratic leaders are buzzing about the critical advantage that Changing Targets Media™ offers to our clients:
“Changing Targets Media closes the gap between viewership behavior and political behavior, giving political media planners a precise tool to target media plans to any campaign’s exact political audience goals. This gives us a key advantage to ensure our media dollars are being spent efficiently.”
—Jon Hutchens, President, Media Strategies & Research
“With each new means of communication comes a new challenge. The analysis offered by Changing Targets Media addresses that challenge in a creative and innovative way. Using their analysis for our clients, we can target the buy to reach precisely those voters who are most likely to turn out and most likely to be persuaded by our message. This makes our buys more efficient and allows us to stretch our clients’ media budgets much further.”
—Bobby Kahn, Founder, LUC Media
“Changing Targets Media is the bleeding edge of political television advertising targeting. Their unique research allows you to concentrate media buys to reach the most persuadable voters, giving your buy maximum impact. It’s the future. And I’m glad they’re on our side.”
—Julian Mulvey, Partner, Devine Mulvey
“Changing Targets Media’s research gives our campaigns a critical competitive advantage. Our polling has shown that their highly targeted media buys can still be just as effective as traditional media buys at moving poll numbers — but at dramatically lower cost.”
—Celinda Lake, President, Lake Research Partners
“Voters today have so many choices when they get home from work and boot up their home entertainment systems. It's not just about sitcoms and the network news any more. Changing Targets Media brings not only voluminous data but sophisticated analysis that enables a campaign team to refine its targets and use media more efficiently. As a pollster, I appreciate the need for 21st century research tools to understand 21st century voters.”
—André Pineda, Principal, Pineda Consulting
“Democrats are using advanced targeting to accurately predict which voters are likely to turnout, which voters are persuadable and which voters respond to which issues. Now, Changing Targets Media is using these same techniques to help media buyers target television ads. This breakthrough is good news for Democratic candidates in 2010.”
—Mike Podhorzer, Deputy Political Director, AFL-CIO
“Changing Targets Media has identified a gaping hole in campaign communications and more importantly they’ve identified a way to fill it. Their low TV viewer model is a must have for any campaign or effort that wants to persuade and motivate voters who don’t watch much TV…. The model will save campaigns money while dramatically increasing the effectiveness of persuasion and field.”
—Marty Stone, Co-Founder, Stones’ Phones
“State parties looking to give their candidates a critical advantage this year should all be looking to Changing Targets Media. An investment in Changing Targets Media helps turn every campaign dollar raised into $1.40 or $1.50 worth of value for our candidates. And in a close election, that can make the difference.”
—Ruben Hernandez, Executive Director, Texas Democratic Party