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Amy Gershkoff recently wrote an article for the Direct Marketing Association of Washington's "Marketing AdVents" publication. Her article, "Next Up for Television: Competing on Analytics" appeared as part of the DMAW's "The Year Ahead" series, which highlights marketing trends to watch for in 2010. According to Gershkoff, 2010 will be the year that "television will finally board the analytics train," with television advertisers beginning to use analytic tools to target ads and measure their effectiveness.
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