Television represents the single largest expenditure that most campaigns make, yet it is the least targeted communication tool available to campaigns today.
Changing Targets Media™ offers new, groundbreaking tools that allow media buyers to go beyond age and gender to analyze audiences by almost any targeting criteria. Our patent-pending Precision Buy™ software can help political and commercial clients tailor their buys to their exact customer descriptions.
Our analysis can all be used separately or combined to achieve additional efficiency. Learn more about our services by clicking the links below.
- Broadcast & Cable Program Targeting: We describe the audience of any television program by the criteria that work for our clients. In politics, that might be primary voters or voters who remain persuadable in an election. For commercial advertisers, it might be parents with children under two, households with good credit ratings, recent movers or individuals who buy products of any kind.
- Cable Systems Targeting: Ratings for cable programming help you place your ads, but cable systems themselves may vary widely in their ability to deliver the audience you need. Our tools analyze which systems deliver the best audiences and which ones are not worth buying at all.
- Media Habits Targeting: Advertisers understand that television is generally the most effective way to reach an audience. But media habits are changing: many viewers are moving from broadcast to cable, and some are watching little television at all. Our targeting describes a target audience by media habits and allows a campaign to structure its choice of communications around where television has its best reach - and where it doesn't.
To learn more about our analysis in action, read our case studies.
